What is the Value of Beauty?

Beauty is ‘a characteristic of a person, animal, place, object, or idea that provides a perceptual experience of pleasure or satisfaction.’ Okay: now we know the definition of ‘beauty’; but what exactly is beauty? Let’s zoom in on the human part of beauty: why are some persons more beautiful than others? Why do men become ‘happy’ when they see Kate Upton, but not as much when they see Queen Beatrix (the former queen of The Netherlands)?

Studies have shown that when we recognize someone’s face as beautiful we are actually making a judgement about the health and vitality of that individual. We interpret facial symmetry (the similarity of the left and right half of a face) and a smooth skin to mean that a person has good genes and is – or has been – free from diseases. But what exactly we find beautiful differs per sex. For example: women attach less value to the looks of their partner than men do. But that begs the question: why do men attach so much value to the looks of a woman? And aren’t we men – by chasing the pretty girls – nothing more than simple puppets of our evolutionary determined instincts?

If you think about it, beauty is – next to its evolutionary function – a totally useless characteristic. The only way in which a woman’s beauty can be of value is in the seduction of ‘primitive’ – or at least superficial – men. Well, that’s not completely true; beauty is not totally irrelevant. For example: if a man sees a woman – of if a women sees a man – that is very fat, it might be a good idea to stay away from this person. You don’t want to waste your food – or your fertility – on that one, do you? And being so fat might not be very healthy. And we don’t want an ill partner, do we? But now we are back again at beauty’s evolutionary value

Beauty might be the single most overrated characteristic a person can have – next to cynicism, which is the most easy characteristic to have. Beauty is either present or it is not: you’ve either got it, or you don’t. Just like you can be tall or short, black or white, handicapped or ‘okay’, you can be beautiful or less beautiful (ugly). But even though it is fully determined by nature, we men still go crazy when we see a beautiful woman. A woman’s beauty alone can be sufficient reason for men to chase her. A phrase often heard is: ‘She’s stupid? So what? She’s beautiful, right?’ But the real question is: who in this example is really the stupid one? The one being chased, or the one chasing? If you value someone for her looks, aren’t you just better of taking a picture and hanging it above your bed? Not only will a picture last longer, but the beauty depicted on the picture will last longer too: beauty, after all, has the tendency to stay only until gravity shows it face. Intelligence, wisdom en experience, on the other hand, come with age.

So: what to do? Should we listen to our primal instincts and perceive beauty as it is dictated to us by nature? Or shall we take control of whoever we find beautiful? Are our bodies leading the way; the happy feelings we get when we see someone beautiful? Or do we listen to our minds telling us that an asymmetrical face doesn’t imply Down syndrome? The ever recurring philosophical dichotomy returns: the battle between the body and mind, between determinism and control.

Who do you think is going to win?